52 Power Up Part 5

52 Power Up. Part 5. All Killer. No Filler.

Welcome back all you fine-feathered friends 🙂
This is our final installment in our 52 Power Up collection. Our final tips, for now.  We hope you’ve loved them, and have applied at least 6 of them to improve your website, and ultimately your connection to your audience.

TIP 41: A site for all devices (mobile)

As a website owner it is critical to be considering where and when your customers will be when they view your site. That means making sure your website is mobile, where people can find and browse your website on all their different devices. It also means making sure they are having a good overall experience while on your website. Mobile is where your customers are at – so it’s also where you should be.

And mobile is not just a trend.

Today, having a mobile-friendly website is an absolute must.

Here are a few reason why it is so important.

  1. HIGHER GOOGLE RANKING: Websites that are mobile rank better than those that aren’t – plain and simple.
  2. SEEN BY MORE PEOPLE: Based on the above point, because you are being ranked higher with a mobile site, it will be seen and visited by more people.
  3. MEET PEOPLE WHERE THEY ARE AT: When someone hears of your business they will more than likely want to quickly look it up at that moment – and more and more that is when people are out-and-about. People everywhere are using their mobile devices to do everything, so if that is where they are at – that is where your information needs to be.
  4. MAKE YOUR CUSTOMERS HAPPY: Because so many people are on their devices, if your site is not available to them – or if it is annoying to use on their devices – you can easily be delivering a bad fist impression.
  5. APPEAR RELEVANT: You do not want to seem like you are stuck in the dark-ages of technology. If you have a website that offers a current user experience on peoples phones – it can simply make you seem more credible and legitimate. And since your website is probably the first impression that you are going to make – you should consider what impression you want that to be.

TIP 42: Visual Branding

Branding your business is important, but it also makes things EASIER for you. Setting rules for your logo, colours, fonts and core message means that all you have to do is simply apply the set design, send out to world and repeat. Regardless of the project at hand – website, social media, printed materials or marketing – using the same design rules over and over helps your audience to easily recognize your business AND takes the guess work out things for you. Happy branding!

TIP 43: Today, you no longer own your brand.

Thanks to social media, the voices of your audience are just as impact-ful as the crafted image that you’ve created. Your customers are sharing their experiences of your brand & talking directly to you in a public sphere. They will believe other customer stories before they believe yours, and the expectation for you to respond is higher than ever.

This can easily shift the relationship that you are building with your audience. Those conversations, those connections, and moments – they will shape your brand and contribute to it’s definition in your customers mind.

Look at who is talking about you, what are they saying? who is listening to them? and how do you enter that conversation?

It is very important to know what those conversions are so that you can come up with an honest plan of how you will manage them.

TIP 44: Get connected, with your newsletter.

We feel one of the BEST marketing tools is an email opt-in newsletter. Here’s why:

  • When someone signs up for your list, they have committed to you. And until they unsubscribe, you can contact them whenever you would like. This is really powerful.
  • Social media is great to market your business, but you are at the mercy of their rules. And the rules change all the time. With a newsletter you take out the middle man.
  • Adding an incentive is a great idea to encourage your customer to sign up. This might be a freebie, a discount, a downloadable e-book. What ever works for your business.

Mailchimp is our favourite email subscription service to use.

Mailchimp

They are free up to 2000 subscribers. They have easy forms you can design with your brand colours and logo. You can easily implement the forms to your website or social media by following their tutorials. They have great support and lots of tutorials.

TIP 45: add a Mailchimp form to your website.

  1. First, you must have a mailchimp account ? so register now, it’ll only take 3 minutes…
  2. You must create a “list” within your Mailchimp account, so navigate to the “create list” button, give the list a name and put in all the other information that mail chimp requires and then save the list when you are done.
  3. Once that list is created/saved you will be taken to a page with a small menu. In that menu will be an option called: SIGNUP FORMS. (select that option)
  4. Select the second option: EMBEDDED FORMS
  5. Choose how you want your form to appear (it gives you different options), and then when you are happy with the form, scroll down to the box with the code to paste into your website. Then COPY AND PASTE it wherever you want that form to appear on your website.

Be certain that you are pasting it into the TEXT TAB, in your WordPress content area, otherwise it will just show the code on your site, which is not so useful ?

TIP 46: Keep your © Copyright up to date

Have you ever loved a website, then scrolled to the bottom and saw “copyright 2005” in the footer? Kind of deflating, isn’t it? I mean, what does this say about the content on the site? And further, about the business itself – outdated or maybe too busy to care?

The same goes for those sites that keep the theme credit visible too. There is nothing wrong with using a theme – most businesses do. But there’s something more professional and credible about having your audience think this site was fully custom. So be sure to remove the “Proudly powered by WordPress” or other theme credits. Its those little details that make such impact.

TIP 47: Do you know what content is working for your audience?

Google Analytics will allow you to know about the people who view your content (your target audience). When you connect it to your website you can know your top content, worst performing pages, when people leave your site, where your best visitors are located, what people are searching for on your site, what gets clicked the most, the age of your users, the device that they view your website on, time of day that they engage, the browsers that they are using etc…

1️⃣Sign up for Google Analytics: http://www.google.com/analytics/standard/
2️⃣Follow the instructions to set up your domain name within your Google Analytics account.
3️⃣Copy the UA code, and use a plugin to add it to your site to connect it track the data.

Now you are set up to understand your content + audience.

Stop wasting time creating great content that doesn’t engage them.

TIP 48: Enhance your SEO by adding ‘alt tag’ to your images.

An alt text/tag is helpful when an image is not available to the visitor or they are using a screen reader due to a visual impairment. It should describe what the image is about.

When you upload an image in WordPress, you can set a title and an alt text. By default it uses the image filename for both the title and the alt text. Be sure to take the time to change this to something relevant. Your (image) SEO will truly benefit from this little detail.

TIP 49: Getting rankied on Google

We all want our websites to be ranked near the top of Google, right? So here is the deal – Google has a complex algorithm, based on a huge array of details, to decide if your website is valuable to people. It has to do with your words, images, links & titles. It takes into account how it displays on devices, how fast it loads, & how well everything is optimized. I’ve included those to simply give you a sense of it. There are literally hundreds (thousands?) of details that factor into how your site ranks on Google.

  • SEO (search engine optimization) is an art and a science, and the Google algorithm is always changing. The sad part about the “always-changing” nature of it, is that if you use old rules – you can actually get placed lower in the ranking rather than higher. Larger businesses will hire an SEO pro to take their site to the top, but for small businesses this is not always in the budget.
  • We use a simple plugin to help us know what to change on our pages to move towards a higher Google ranking: it is called Yoast SEO.
  • Once you have it installed, you can assess each page or blog post and see what changes that you can make to get a better ranking.

TIP 50: Review your website often.

Put yourself in your visitors shoes. Check your links, your contact form, your email opt-in form and take a good look at how your site is looking on desktops and devices. Nothing is worse than a website you rely on not performing as it should.

TIP 51: BACK-UP YOUR WEBSITE

What would you do if your website was hacked tomorrow? Do you have a backup? Do you know what to do with that backup if you were forced to use it? How much time + money have you put into your site so far? Would you be happy starting from scratch?

I think it is common sense to take a few moments to protect your investment. Ducks in a row people!!! And, there’s no time like the present -so let’s just do it now and sleep a little easier tonight.

Here are two methods:

  1. A PLUGIN: There are many free backup plugins that will do the trick, DUPLICATOR is a good one – http://bit.ly/2ehQDuT
If you want to get the Gold-standard of backup plugins, the paid BACKUP BUDDY plugin is your ticket – http://bit.ly/1yjqLnx
    Once you have made a full-site backup, make sure to download the entire thing to your computer and keep it somewhere safe.
  2. Through your HOSTING account: Not all hosting companies will allow a backup plugin to run properly, and if your site is large that is likely the case. So if you log into your hosting account, most have an option to create a backup there. Navigate to your Cpanel, find the “Backup” option – and select the option which might say something like “Generate a full backup” – to get a backup of your website. If it is confusing or different than I’ve stated, get on live-chat with your hosting company and ask them how to make a backup.
Again, download it to your computer so that you could access it if your hosting company somehow disappeared tomorrow afternoon.

TIP 52: “Done is better than perfect”

It’s our mantra at Brand Brilliant. It reminds us that perfection can be the enemy of progress. And, when designing a website, the key to success is moving forward and following through. It doesn’t mean making do with mediocre either – we believe in striving for high quality. Its about pushing past the obstacles, not getting stuck in the tools of technology and resisting perfection in order to finish.

The evolution of technology is a guarantee.

The same is true for your business. Being consumed by perfection may be the barrier for completion and for growth.

The truth is, when you learn to accept and appreciate what you’ve created, your audience will see it too. Done really is better than perfect. So go ahead, launch your site.

That concludes our Power Up count-down.

We had such a blast putting them together.  If you found them useful – we’d love to hear about it.  Either comment below – or send us a quick email.

To view the previous tips, check out our other 4 posts in this series:

52 Power Up Part 3

Check out #3 in our series: from dealing with overwhelm, to colour, to your “about” page – we’ve got 10 more technical tips to give you a competitive advantage.

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52 Power Up Part 2

We want your web presence to be just brilliant! Here is our second installment of tips to move you towards that goal. Our series of 52 invaluable tips continues…

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Niki Campbell

I am Niki, the web developer behind all that is Brand Brilliant. When building sites I always ensure that they are well thought-out and structured with a decisive strategy in place.If you're interested in what brought me here? I have now been building websites for 19 years. I am a strategist, screen-printer, graphic designer and (of course) web developer.During my 19 years I've taken many tangents. Creating my own retail shop, raising my son Arlo, and always keeping my hands dirty in my screen-printing business.I believe in the simplification of complex concepts and I love helping others to learn to simplify as well.

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